Strategic Communications
Creating a cohesive and consistent narrative aligned with your mission and stakeholders' expectations. Devising strategies for capacity building in internal and external communications.
Crafting Stories. Connecting people. Inspiring for change.
We help you find your voice to get your message across. Every word counts.
What We Do
Discover how can we help you communicate your values.
Customer Relationship
Building meaningful relationships with the stakeholders, media and target audience. Designing strategies for community building. and representing your values with competency and trust.
Creative Content
Crafting messages that connect with the target audience and foster engagement Planning content social media management with top-level copywriting, design and video production.
Events & Experiences
Creating and managing memorable and impactful events that boost your organizational value and presence. We enjoy making magic happen, one event at the time.
What We Do +
Discover how we can help you build a healthy foundation based on skills and data.
Capacity Buidling
Creating learning programs to enhance the skills, knowledge, resources, and capabilities of individuals, organizations, or communities to achieve their communication goals.
Research & Monitoring
Creating assessment and inquiry formats to generate new knowledge, understanding, and insights into a particular topic or issues relevant for organizational communication.
Our Story
We are Generation Why Not, a strategic communication services agency based in Brussels, Belgium. We kicked off in 2016 by providing support to social impact projects that involved international volunteers. We supported diverse projects in Europe, Asia, Africa and Central America with our communication and marketing strategies, and capacity building trainings. We designed and organized fifteen IEMPOWER conferences, each with three speakers, on the themes of authentic leadership, personal and professional change, entrepreneurship, social impact and innovation. From 2019 we are a consulting partner for a number of EU funded projects. Our team of experts is passionate about creating meaningful connections between organizations and their audiences. Our mission is to provide efficient, consistent and creative support in communication concepts that amplify organizational impact. With our core values - quality, creativity and innovation, we are happy to meet your requests.
Communicate or Die?
This is a title of a book by Thomas D. Zweigel, for all the right reasons. There is a big difference between ordinary communication and masterful communication.
Here we give you top three ingredients of it.
Focus
Every word you put out sends a message. Words carries meaning. Meaning creates feeling. Be mindful about what your messages are focused on.
Clarity
Less is more. Trim, trim, trim. Clear means direct and efficient. Clear communication is what drives decisions.
Creativity
Communication is a playful activity. Unleashing creative juices creates not only competitive advantage but a legacy of your organization.
latest news
How well do you communicate?
Here's what our research says
We carried out a research on effectiveness of external communications in local youth organizations across Europe! Send us an email to get the full report.
The project CET: Communicate - Engage - Transform is co-funded by the European Union.
